She's not that Adele, she's this one.
Hi

I’m Adele

(obviously)

A South African-born
designer

based in a
quaint Dutch village

called Hank.



I specialise in
branding

and
visual

storytelling
for
ambitious
businesses
ready to
scale

and
stand out.


Though I quietly battle with a chronic illness behind the scenes, I bring my full self to the work I do — showing up with curiosity, compassion, and the willingness to learn whatever I need to in order to deliver something great. I believe in building brands that make people feel something. That connect. That work.
When I’m not knee-deep in pixels, I’m likely messing around on Garage Band, capturing moody snapshots of nature’s beauty, or wrangling my two miniature schnauzers, who seem convinced they’re co-creatives.
Things I can do
and love doing!
Brand design & corporate identity
Looks good. Feels right. Works everywhere.
Crafting a brand is more than just picking fonts and colors — it’s about shaping a story that speaks your client’s truth. I design logos, build identity systems, and define visual languages that feel timeless, strategic, and just the right amount of rebellious.
- Brand strategy & identity
- Brand voice & tone alignment
- Brand guidelines & systems
- Typography, layout & composition
- Creative direction
Web design & development
Looks good on every screen. Loads fast. Feels seamless.
I design responsive, visually engaging websites that strike the balance between form and function. Whether it’s WordPress, hand-coded HTML & CSS, or a touch of JavaScript, I build with clarity and creativity.
- WordPress & Elementor
- HTML & CSS
- GSAP animations
- Vanilla JavaScript (just enough to cause a scene 👀)
UX & UI
Good design starts with empathy. Great design finishes with clarity.
From wireframes to final UI, I create user-first experiences that are intuitive, goal-driven, and accessible. I listen, test, iterate — and only hit publish when the experience feels just right.
- UI design & interaction patterns
- User-centered design
- Design systems & component libraries
- Accessibility-aware design
- Mobile-first layouts
Video editing & animation
Tell a story. Loop a vibe. Hook the scroll.
I edit crisp, engaging videos using Premiere Pro and bring visuals to life with subtle motion graphics and transitions. Whether it’s content for brand storytelling, a reel, or site animation — I give pixels purpose.
- Adobe Premiere Pro
- Storyboarding
- Audio syncing & cuts
- Web animations for storytelling
My design
Manifesto

Take initiative.
Ask questions.
Be kind. Always.
To people, timelines, and ideas in progress.

Say it straight.
In meetings and in typography.
Listen first.
Design second.
Chase trends,
but build for the long run.
Never phone it in. Always do my best!


Learn quicker.
Make mistakes faster.
Respect the planet.
Design digitally, think sustainably.
Avoid clichés. Trust logic. Break rules.
(only when they need breaking)