In the start of 2018 it was announced that ama.zing needed to go through another change and that a few business decisions were implemented to tweak the product and target market.

Ama.zing became ZING.world and we decided to go for a more simplistic and corporate look and feel.

Our priority was to get a mobile application up and running in a short amount of time, to sell digital dollars and insurance to the unbanked, focussing on diaspora as the main solution.

For the mobile application we experimented with Microsoft’s fluent design system, but decided that material design was still the most reliable and suitable for our clean, minimalistic identity. I was thrilled when Pantone® unveiled the colour of the year for 2018 as Ultra Violet. Inspired by this choice, I opted to integrate it into the ZING.world brand, aiming to strike a balance between seriousness and adventure.